Souled Out and WIP are established lifestyle dining brands under FREDS, known for vibrant atmospheres, diverse international menus, and strong brand storytelling. Souled Out is family-friendly and casual, while WIP brings a more upscale, urban beach club vibe. Both brands are known for their consistent food quality and engaging service across their flagship outlets in Kuala Lumpur and beyond.

Kopitiam Kita
Roti Tibab, offered by Kopitiam Kita, is a signature dish that has gained popularity for its rich, buttery flavor and